“Here for business, or pleasure?” the border official asks a young Swedish woman as she enters the U.S. “Pleasure”, she replies dryly. Bella Cherry – her self-chosen stage name – has travelled to Los Angeles to become a porn star. She looks for an agent, goes to auditions, and screen tests. The scenes seem almost like a documentary – the lighting is harsh, the sets are inhospitable, and colleagues nod encouragingly as Bella starts her first scene. The film takes a sober and matter-of-fact look of the mechanics of the porn industry, while always keeping an eye on the state of mind of its nineteen-year-old protagonist. The camera avoids a voyeuristic focus on Bella, instead inhabiting her perspective. “Pleasure” manages a daring tightrope walk and shows how fine the line really is in the sex business between self-determination and humiliation, performance and sexual violence.