The history of Finnish film and cinema is also family history – at least for director Taru Mäkelä. Her grandparents had bought their first cinema in 1920, thus laying the foundation-stone for a little business empire that stayed in the family until the mid-eighties. As early as 1928 the ‘Kinosto’ film company was a flourishing enterprise, not just showing but also importing, producing and distributing films. In the fifties the four Mäkelä sons took over the business, which flourished for many years until it fell into a crisis due to television. The director has critically though all the while lovingly unravelled the history of her middle-class industrialist family, which earned its living with ‘humbug’. “The Catch” is a subjective filmic portrait assembled out of interviews with relatives and private 8/16mm film recordings from several decades, in which the director’s childhood memories, fact and fiction interpenetrate each other in a witty and epistemic manner.