In Zara’s family, everyone’s name starts with the letter Z: brother Zacharias, father Zveinung, mother Zylvelin. The family is also otherwise a bit out of the ordinary, for instance they all get a lot of nosebleeds. Zara’s friends want to organize a beauty pageant. But what’s that all about? Her father has an idea. Because what seems different is often more alike than elk poop and chocolate.