"Thomas Hayes really is William Magnusson. That’s the bitter insight that arises when the Norwegian TV series “Skam” (Shame) finishes filming and the lead actor’s manager hooks him up with Eivind Sander as a mentor. Eivind’s experience plus Thomas’ social media savvy, with more than one million followers, should be a win-win situation for all three of them. But it quickly becomes clear that it won’t be a smooth cooperation. It’s a face-off between the old and the new media industry, between guys’ guys and softies, very cool and very uncool, modern and stalled giants and dwarves. In this mockumentary series about a culture clash between Norwegian celebrities, everyone plays themselves – or maybe just are themselves. One thing they all agree on is that everybody wants a piece of Thomas’ fame, especially his brash girlfriend and sex columnist Linni Meister."