Harold and Marny have carved out a comfortable life. The couple jointly operate a successful furniture shop in Bergen, Norway. That is, until an Ikea superstore opens directly across the street: big, blue and dirt cheap. It only takes a half-year for the Swedish giant to drive their long-established family business to the ground. To make matters even worse, Marny begins showing signs of dementia. Now Harold has nothing left to lose – and a devious idea. He will strike at Ikea’s only vulnerability by kidnapping its founder Ingvar Kamprad. While on his quest in Sweden, he meets a lonely teenager eager to be his accomplice – and encounters Kamprad in the flesh. However, the executive is a little too willing to be kidnapped. A quirky and contemplative comedy about a sore loser who realizes he’s still needed.